{"id":9038621,"uuid":"a14e90b7-a394-4484-90f2-537538efd020","name":"Burning Boy Print","description":"<p>This curious advertisement for MacGregor\u2019s fire-retardant shorts presents a small theatrical disaster. A boy stands calmly while his upper body erupts in flame, the blaze licking the air above his waist yet halting obediently at the waistband. The illustration is both comic and faintly alarming, a reminder of an era when advertising favoured spectacle over reassurance. The promise is simple: the garment survives what the body cannot. \u2018Look for the Burning Boy label,\u2019 the copy urges, turning catastrophe into trademark. Like many mid-century adverts, it borrows the language of danger to dramatise safety, inviting the viewer to smile at peril neatly contained. And best of all, this product is made with fine art paper and printed in the UK in a renewable energy powered factory. If you can't wait to get your hands on this, simply choose priority shipping at checkout.<\/p>","metaTitle":"","metaDescription":"This curious advertisement for MacGregor\u2019s fire-retardant shorts presents a small theatrical disaster. A boy stands calmly while his upper body erupts...","metaImage":null,"noIndex":false,"giftWrapCompatible":true,"approvalStatus":"approved","ecoIcons":[],"isBundle":false,"specifications":"Printed with water based inks on recyclable paper, with optional timber frame from our FSC certified supplier with acrylic glass. Professional quality full colour fine art poster prints.","sizeChartId":664,"sizeCount":4,"urlName":"burning-boy-print","customiseIt":false,"enableAddToCart":true,"collection":{"title":"New","urlName":"new"},"reviews":{"raw":[],"rating":0,"count":0,"summary":null},"lifestyleImages":[{"full":"https:\/\/images.podos.io\/pme8apc20fzi2e3dzqwkvsezsqj7jktnwxlcghvznuhjjfxu.jpeg","1080":"https:\/\/images.podos.io\/pme8apc20fzi2e3dzqwkvsezsqj7jktnwxlcghvznuhjjfxu.jpeg.jpg?w=1080&h=auto","640":"https:\/\/images.podos.io\/pme8apc20fzi2e3dzqwkvsezsqj7jktnwxlcghvznuhjjfxu.jpeg.jpg?w=640&h=auto","480":"https:\/\/images.podos.io\/pme8apc20fzi2e3dzqwkvsezsqj7jktnwxlcghvznuhjjfxu.jpeg.jpg?w=480&h=auto","120":"https:\/\/images.podos.io\/pme8apc20fzi2e3dzqwkvsezsqj7jktnwxlcghvznuhjjfxu.jpeg.jpg?w=auto&h=120","altText":"","color":"Black Frame"},{"full":"https:\/\/images.podos.io\/7gahmhixkczdqn631w8hklstsofzqzzh01tvbfcw6xstlvpr.jpeg","1080":"https:\/\/images.podos.io\/7gahmhixkczdqn631w8hklstsofzqzzh01tvbfcw6xstlvpr.jpeg.jpg?w=1080&h=auto","640":"https:\/\/images.podos.io\/7gahmhixkczdqn631w8hklstsofzqzzh01tvbfcw6xstlvpr.jpeg.jpg?w=640&h=auto","480":"https:\/\/images.podos.io\/7gahmhixkczdqn631w8hklstsofzqzzh01tvbfcw6xstlvpr.jpeg.jpg?w=480&h=auto","120":"https:\/\/images.podos.io\/7gahmhixkczdqn631w8hklstsofzqzzh01tvbfcw6xstlvpr.jpeg.jpg?w=auto&h=120","altText":"","color":"Black Frame"},{"full":"https:\/\/images.podos.io\/cqkx06safot3p9iiebokhyvey9hoagxnrewdxcekohh9oisa.jpeg","1080":"https:\/\/images.podos.io\/cqkx06safot3p9iiebokhyvey9hoagxnrewdxcekohh9oisa.jpeg.jpg?w=1080&h=auto","640":"https:\/\/images.podos.io\/cqkx06safot3p9iiebokhyvey9hoagxnrewdxcekohh9oisa.jpeg.jpg?w=640&h=auto","480":"https:\/\/images.podos.io\/cqkx06safot3p9iiebokhyvey9hoagxnrewdxcekohh9oisa.jpeg.jpg?w=480&h=auto","120":"https:\/\/images.podos.io\/cqkx06safot3p9iiebokhyvey9hoagxnrewdxcekohh9oisa.jpeg.jpg?w=auto&h=120","altText":"","color":"Black Frame"},{"full":"https:\/\/images.podos.io\/bfcaaeblljs247mb0jao7b7mnmhe83v7rcrxnimdqma1gvp5.jpeg","1080":"https:\/\/images.podos.io\/bfcaaeblljs247mb0jao7b7mnmhe83v7rcrxnimdqma1gvp5.jpeg.jpg?w=1080&h=auto","640":"https:\/\/images.podos.io\/bfcaaeblljs247mb0jao7b7mnmhe83v7rcrxnimdqma1gvp5.jpeg.jpg?w=640&h=auto","480":"https:\/\/images.podos.io\/bfcaaeblljs247mb0jao7b7mnmhe83v7rcrxnimdqma1gvp5.jpeg.jpg?w=480&h=auto","120":"https:\/\/images.podos.io\/bfcaaeblljs247mb0jao7b7mnmhe83v7rcrxnimdqma1gvp5.jpeg.jpg?w=auto&h=120","altText":"","color":"No Frame"}],"ugcImages":[],"videos":[],"designCrossSellData":{"enabled":false,"designFile":null},"crossSellProducts":[],"options":{"Black Frame":{"colour":"Black Frame","groupColour":"Other","sizes":{"A1":{"price":123,"salePrice":0},"A2":{"price":90,"salePrice":0},"A3":{"price":65,"salePrice":0},"A4":{"price":53,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/4fc309865b33b4f805ffa92687d98a7f0b96a3f3394b238f.png","1080":"https:\/\/images.podos.io\/4fc309865b33b4f805ffa92687d98a7f0b96a3f3394b238f.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/4fc309865b33b4f805ffa92687d98a7f0b96a3f3394b238f.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/4fc309865b33b4f805ffa92687d98a7f0b96a3f3394b238f.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/4fc309865b33b4f805ffa92687d98a7f0b96a3f3394b238f.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":53,"thumbnail":{"type":"image","value":"https:\/\/images.podos.io\/g9cqts47zisvpd0ir3lqewoamzievjy4ktzmcyicjfwco55q.png"},"backImage":false},"Natural Frame":{"colour":"Natural Frame","groupColour":"Other","sizes":{"A1":{"price":123,"salePrice":0},"A2":{"price":90,"salePrice":0},"A3":{"price":65,"salePrice":0},"A4":{"price":53,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/1d788a3c8fca0be1a00e528c8cde526a616433383c3e441e.png","1080":"https:\/\/images.podos.io\/1d788a3c8fca0be1a00e528c8cde526a616433383c3e441e.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/1d788a3c8fca0be1a00e528c8cde526a616433383c3e441e.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/1d788a3c8fca0be1a00e528c8cde526a616433383c3e441e.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/1d788a3c8fca0be1a00e528c8cde526a616433383c3e441e.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":53,"thumbnail":{"type":"image","value":"https:\/\/images.podos.io\/en97ygywsikcjjdlhivvmmogaksmrjvv48fxyoftulabgsib.png"},"backImage":false},"White Frame":{"colour":"White Frame","groupColour":"Other","sizes":{"A1":{"price":123,"salePrice":0},"A2":{"price":90,"salePrice":0},"A3":{"price":65,"salePrice":0},"A4":{"price":53,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/6411351a8460b81650855f67f4bb3fdc78d27444bdfbeb13.png","1080":"https:\/\/images.podos.io\/6411351a8460b81650855f67f4bb3fdc78d27444bdfbeb13.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/6411351a8460b81650855f67f4bb3fdc78d27444bdfbeb13.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/6411351a8460b81650855f67f4bb3fdc78d27444bdfbeb13.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/6411351a8460b81650855f67f4bb3fdc78d27444bdfbeb13.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":53,"thumbnail":{"type":"image","value":"https:\/\/images.podos.io\/7mdx0h26wh6rwbbxmctypzivxtfqaalidz3hmagv9cwexx1k.png"},"backImage":false},"No Frame":{"colour":"No Frame","groupColour":"Other","sizes":{"A1":{"price":53,"salePrice":0},"A2":{"price":32,"salePrice":0},"A3":{"price":24,"salePrice":0},"A4":{"price":18,"salePrice":0}},"flatImage":{"full":"https:\/\/images.podos.io\/814934ed0391f606031f5bafed745af4a468ac895c132011.png","1080":"https:\/\/images.podos.io\/814934ed0391f606031f5bafed745af4a468ac895c132011.png.png?w=1080&h=auto","640":"https:\/\/images.podos.io\/814934ed0391f606031f5bafed745af4a468ac895c132011.png.png?w=640&h=auto","480":"https:\/\/images.podos.io\/814934ed0391f606031f5bafed745af4a468ac895c132011.png.png?w=480&h=auto","120":"https:\/\/images.podos.io\/814934ed0391f606031f5bafed745af4a468ac895c132011.png.png?w=auto&h=120"},"backFlatImage":null,"additionalImages":[],"price":18,"thumbnail":{"type":"text","value":"No Frame"},"backImage":false}},"bundleItems":[],"price":18,"totalBundlePrice":0,"salePrice":0,"labels":[],"tags":[],"baseSku":"RNP31","personalizationTemplate":null,"showSaleBadge":true}