{"id":37368,"title":"Still not launched","description":"To paraphrase Doc Brown: \u201cYou\u2019ve found me.  I don\u2019t know how, but you found me!\u201d I plan to officially launch Above the Lore on the 28th of March.  However, it is the day after my birthday, so I guess it depends on how ruinous that is.","content":"<p>To paraphrase Doc Brown: \u201cYou\u2019ve found me. I don\u2019t know how, but you found me!\u201d<\/p><p>I plan to officially launch Above the Lore on the 28th of March. However, it is the day after my birthday, so I guess it depends on how ruinous that is.<\/p><p>I am just trying to ensure that there\u2019s a decent range of fancy tees live on the site by then.<\/p><p>Thank you to all of you who have bought tees so far. You\u2019ve made an old man very happy.<\/p><p>By the way, I\u2019ve set up Twitter (I\u2019m not prepared to call it X, I\u2019m a purist) and Facebook accounts.<\/p><p>As you\u2019re all obviously very wise and fascinating, why not swing by and let me know what I\u2019m missing \u2014 and what you\u2019d like to see! I\u2019ll jump to it!<\/p><p>Anyway, once again, thank you!<\/p><p>More power to you all!<\/p><p>Edward x<\/p><p><\/p><p><\/p>","urlTitle":"still-not-launched","url":"\/blog\/still-not-launched\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/still-not-launched\/","fullUrl":"https:\/\/abovethelore.co.uk\/blog\/still-not-launched\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1710183419,"updatedAt":1710199669,"publishedAt":1710199669,"lastReadAt":null,"division":{"id":330023,"name":"Above The Lore"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/tiv2tmaytqpcuhqy2ajf4st3sfeaviuuxotxec4bteyieu5d.jpeg","thumbnail":"https:\/\/images.podos.io\/tiv2tmaytqpcuhqy2ajf4st3sfeaviuuxotxec4bteyieu5d.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/tiv2tmaytqpcuhqy2ajf4st3sfeaviuuxotxec4bteyieu5d.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":36757,"title":"Top Sellers, Top Customers","url":"\/blog\/top-sellers-top-customers\/","urlTitle":"top-sellers-top-customers","division":330023,"description":"Well, hullo.  I've been busy adding more glorious tees to the website before I launch Above the Lore in a few weeks.  Hoping to have a lot more fancy t-shirts for your delectation before that.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vhhqibjo8luhobffnjtwjmb8xlia7tdzphh18yyim6gcxfyk.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vhhqibjo8luhobffnjtwjmb8xlia7tdzphh18yyim6gcxfyk.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":37780,"title":"The Plot Sickens","url":"\/blog\/the-plot-sickens\/","urlTitle":"the-plot-sickens","division":330023,"description":"\ud83d\udc7b\ud83c\udf89 Exciting news alert! (Well, if you like that sort of thing. ) Above the Lore is officially launching this week! \ud83d\udc7b\ud83c\udf89Hey horror folks, thrill-seekers, and lovers of all things spooky! Aficionados of Victorian magic! Fans of folklore! And those who like\/understand the rather more obscure things from the depths of my addled old brain This is your one-stop shop.  This weekend, we've also launched a new Etsy store, if that's more your particular cup of tee. Good haunting!","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vgdws70klfgfsytm1u6eomsczczq8eb5pukbxg8bv0hnypqa.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vgdws70klfgfsytm1u6eomsczczq8eb5pukbxg8bv0hnypqa.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":56077,"title":"Why Folk Horror Is Trending Again (And Why It Matters)","url":"\/blog\/the-quiet-persistence-of-folklore-and-why-weve-started-wearing-it\/","urlTitle":"the-quiet-persistence-of-folklore-and-why-weve-started-wearing-it","division":330023,"description":"It usually begins, as these things do, with something faintly unsettling. Not frightening, exactly. Not in the way modern horror insists upon being frightening\u2014with noise, with urgency, with a kind of theatrical desperation. Instead, it lingers quietly, much like the enduring pull of British folklore, where ancient stories, symbols, and myths continue to shape modern culture. This exploration of folklore clothing and the rise of the folklore t-shirt UK trend delves into the subtle power of folk horror aesthetics, occult-inspired design, and gothic graphic tees rooted in history and myth. Discover how folk horror t-shirts, British folklore symbols, and independent UK clothing brands are redefining fashion through storytelling, atmosphere, and meaning.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qi7bnqju3tbppzzopwutvv1r1uwokr2viokt0otjkrgtzbcy.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qi7bnqju3tbppzzopwutvv1r1uwokr2viokt0otjkrgtzbcy.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}