{"id":36421,"title":"Hullo, world!","description":"Welcome to our tee shop.  Let\u2019s hope it\u2019s your cup of tea. A -t-shirt company for fans of folklore, horror, and magic.","content":"<h3>Welcome to our tee shop. <\/h3><p>Let\u2019s hope it\u2019s your cup of tea.<\/p><p>At <em>Above the Lore,<\/em> we are quite keen on history. Especially, when it\u2019s a bit odd. So, you can expect lots of tees that contain medieval pictures of the Devil and witches. Tees about Victorian magic. Lots of old horror films too!<\/p><p>There may be too many references to <em>The Wicker Man<\/em> too. For which, we make no apologies.<\/p>","urlTitle":"hullo-world","url":"\/blog\/hullo-world\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/hullo-world\/","fullUrl":"https:\/\/abovethelore.co.uk\/blog\/hullo-world\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1707476217,"updatedAt":1708738238,"publishedAt":1708738238,"lastReadAt":null,"division":{"id":330023,"name":"Above The Lore"},"tags":[{"id":3132,"code":"welcome","name":"Welcome","url":"\/blog\/tagged\/welcome\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/oz03j1i0bpn2lol6icliaiilytvhu63xwi1wgukezptpu0bc.jpeg","thumbnail":"https:\/\/images.podos.io\/oz03j1i0bpn2lol6icliaiilytvhu63xwi1wgukezptpu0bc.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/oz03j1i0bpn2lol6icliaiilytvhu63xwi1wgukezptpu0bc.jpeg.jpg?w=1920&h=1440"},"metaTitle":"Welcome to Above the Lore: British tee shop","metaDescription":"Above the Lore: the new British tee shop. Selling t-shirts centred around folklore, horror, and magic.","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":56077,"title":"The Quiet Persistence of Folklore (and Why We\u2019ve Started Wearing It)","url":"\/blog\/the-quiet-persistence-of-folklore-and-why-weve-started-wearing-it\/","urlTitle":"the-quiet-persistence-of-folklore-and-why-weve-started-wearing-it","division":330023,"description":"It usually begins, as these things do, with something faintly unsettling. Not frightening, exactly. Not in the way modern horror insists upon being frightening\u2014with noise, with urgency, with a kind of theatrical desperation. Instead, it lingers quietly, much like the enduring pull of British folklore, where ancient stories, symbols, and myths continue to shape modern culture. This exploration of folklore clothing and the rise of the folklore t-shirt UK trend delves into the subtle power of folk horror aesthetics, occult-inspired design, and gothic graphic tees rooted in history and myth. Discover how folk horror t-shirts, British folklore symbols, and independent UK clothing brands are redefining fashion through storytelling, atmosphere, and meaning.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/qi7bnqju3tbppzzopwutvv1r1uwokr2viokt0otjkrgtzbcy.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/qi7bnqju3tbppzzopwutvv1r1uwokr2viokt0otjkrgtzbcy.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":45222,"title":"The Signalman: A Ghost Story for Christmas","url":"\/blog\/the-signalman-ghost-story-for-christmas\/","urlTitle":"the-signalman-ghost-story-for-christmas","division":330023,"description":"The Signalman is a BBC television adaptation of the 1866 Charles Dickens short story of very nearly the same name. It was filmed as part of the 'Ghost Story for Christmas\u2019 series of short films broadcast sporadically over the festive period since 1971. Filmed in 1976, The Signalman tells the story of a railway worker haunted by a spectral figure that appears on his rail-tracks whenever disaster is imminent.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/nnw483yv8tgx7aggb0wauvf6t5els7xdf34dcho2vsbzgt6d.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/nnw483yv8tgx7aggb0wauvf6t5els7xdf34dcho2vsbzgt6d.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":37780,"title":"The Plot Sickens","url":"\/blog\/the-plot-sickens\/","urlTitle":"the-plot-sickens","division":330023,"description":"\ud83d\udc7b\ud83c\udf89 Exciting news alert! (Well, if you like that sort of thing. ) Above the Lore is officially launching this week! \ud83d\udc7b\ud83c\udf89Hey horror folks, thrill-seekers, and lovers of all things spooky! Aficionados of Victorian magic! Fans of folklore! And those who like\/understand the rather more obscure things from the depths of my addled old brain This is your one-stop shop.  This weekend, we've also launched a new Etsy store, if that's more your particular cup of tee. Good haunting!","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/vgdws70klfgfsytm1u6eomsczczq8eb5pukbxg8bv0hnypqa.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/vgdws70klfgfsytm1u6eomsczczq8eb5pukbxg8bv0hnypqa.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}